Like a thousand times before

Backlash should always be expected if you step out of routine, daily such'n'such or the boundaries that people expect you to subscribe and agree to. Everyone will pretend that what you've done is not why they're acting out, but it's unspoken; if you challenge the norm there is going to be a price to pay. Sometimes however, the cost is actually something that can seem agreeable. For example; if the punishment is silence, then perhaps, a victory in disguise.